Nike Adapt
Globally launched at Nike’s House of Innovation in NYC we were tasked to launch Nike’s first self-lacing shoe designed specifically for Basketball, the Nike Adapt BB.
The Experience
The entire first floor of House of Innovation NYC was transformed into the Nike Adapt Testing Lab, where consumers could access ultra-rare prototypes as well as participate in an interactive basketball trialing experience. A digital half-court that displayed responsive drills, player position, and real-time data visualizations to enhance the basketball experience. The 360-degree augmented environment was rigged with cameras, lighting, and other specialty hardware, connected to a full digital half-court and massive screen array, all synced and powered by a series of custom-built applications. The experience began with the entire court environment powering up similar to the Adapt shoe. When in gameplay mode, the floor led the gamified experience, showing player movement and displaying the different drills. The surrounding screens displayed stylized real-time data viz including speed, vertical jump, location, and body movement as each player moved through the drills.
Responsibilities
Experience Design, Systems Architecture, Software Development, UX/UI, Data Viz, Generative Graphics, Hardware Installation, Motion Design, Animation
Awards
FWA of the Month
Dynamic Custom Poster Takeaway
The final step of the experience was to test skills against the shot clock. During this play, we captured player movement data from overhead to generate a custom poster on-the-fly for them to take home. Printing was automated on-site, through a hacked laserjet printer. When players returned to the Adapt locker room to grab their street clothes, their custom poster was waiting.