Nike By You

Reimagine Nike’s dot-com customization service into a premium in-person experience.

The Experience

Real-time, hands-on. A physical interface allowed consumers to design, and see, footwear in real-time using tagged product swatches on an RFID-enabled work table. On the backend, final design templates were available instantaneously, ready for factory production. Each session was captured with hidden cameras, edited on the fly, and provided back as a piece of high-quality social content. This content was used as a tool to promote the experience and raise awareness for a silent auction to raise money for Chicago's youth programs.